Guild of Heroes delivers everything the classic fantasy has to offer, with devious dwarves and ancient elves, nasty orc shamans and troll sorcery, epic action and dark caves, quests and raids as befits the best medieval style RPG in the lineage of tabletop games.
Client Coordinator: Adwork Media
List of things: CPI APP Downloads
Website URL: https://play.google.com/store/apps/details?id=com.goplaytoday.guildofheroes
Challenge: 60k installs within 14 days with a budget of $63k. RR — 35% (1st day) and 20% (2nd day).
Solution: a powerful mix of incent and non-incent traffic sources to reduce CPI and reach the required RR.
Result: reached 63,694 installs during campaign with $0.84 CPI; the retention rate was 41.73% on the 1st day and 29.87% on the 2nd day.